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Lewis Franke



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Executive Insight

Recent Posts

Have Faith

June 26, 2009 | Link This | Email this | Comments (0)

I am glad to be back. It has been a crazy year, and here in the South we are going on our second week of triple digits, crazy heat. In spite of all that, it has been a great year. 

With everyone, including I, wondering how the economy was going to pan out, our organization has been smart, planned well and taken service to a new level. Taking care of our customers and educating them helps them see better value and promotes growth in all of us.

 

That was the major focus this year for me: education. Not only educating my client but also educating myself. I spend a lot of time thinking I know it all. And while there are a few things I don’t know, the one major focus is that I have to stay ahead of ...Read More


Industries: Electronics/Appliance Retailing


Recent Posts

To Download Or Not To Download

April 3, 2009 | Link This | Email this | Comments (3)

I thought a lot about what I would say this month. February has been a tough one. 

A lot of things going on here in the South, and times are tough all over for that matter. I just wanted to take some time to talk about what we are watching and how we are watching it. I was reminded of this when a family member recently passed away and I was looking at old movies and pictures. Crazy what has transpired in the video-content industry. I have a Beta, for goodness sake, in mint condition with old movies taken on a Beta camera. Sounds like the wheel just got invented. 

In the same way in our business we are consistently revamping old technologies and embracing new ones. As people are becoming more nervous and less courageous about risking their hard earned dollars on frivolous items, we see outrageous advances in media stor...Read More


Industries: Custom Networking, Home Audio, Video


Recent Posts

So You're Saying There's a Chance?

February 3, 2009 | Link This | Email this | Comments (2)

I have been thinking a lot about what I was going to say this month. Man, has it been tough to put into words. We have a new president, a new proposed plan for economic peace, a new Super Bowl game and new businesses going out of business everyday.

 

Crazy times are here.

 

I hope not to stay.

 

As I look at the state of our union and especially our industry, I think to myself, “Is there a chance”?

 

In our neck of the woods in Texas, business has been mixed. Our new build...Read More




Recent Posts

Who Do We Really Represent

January 5, 2009 | Link This | Email this | Comments (4)

 I thought about what I could say after a phenomenal Christmas and New Year season. 
It was a great one. Even though times have been a little tough I have really seen some growth not only in the industry but in myself. I thought about what I would talk about today and I think we need to focus on how we can better represent our industry and who we really need to focus on in the wild AV world we live in and the markets we represent. Let’s talk about who we really represent and how we can better market to Builders, Architects Designers and Homeowners.

            In the Builder market, I, as a CEDIA Certified Designer, have to be on top of my game. This market is very meticulous and price c...Read More




Recent Posts

A Custom Christmas

December 15, 2008 | Link This | Email this | Comments (2)

I don’t know what everyone was worried about this Thanksgiving. Black Friday was slammed.  I thought it was going to be a wonderful relaxing day. I was wrong. Say hello to camping equipment, tents and waiting in the Texas rain all night long for the big retail shops to open.  I don’t know what everyone was thinking, but it was a mad house. You would never think the economy was in a funk — at least not there.

 

But I digress; let’s talk about the custom side...Read More






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