Reporters Notebook

June 29, 2009 | Link This | Email this | Comments (0)

Sennheiser will launch its Sound Tour this summer, beginning July 2 at the Milwaukee Summerfest, a music festival. 

The company will send two teams of six people (one group of men, one group of women) to place as many pairs of Sennheiser headphones on concert-goers as possible —“Sennheiser-ize” them. Whatever antics that ensue will be recorded and posted on www.sennheisersoundtour.com. Consumers can follow the action on that site, as well as via Facebook, YouTube and Twitter.

After the Milwaukee Summerfest, the two teams will embark on journeys in Sennheiser logo-sporting vehicles and will visit retailers and other music and arts festivals. 

June 15, 2009 | Link This | Email this | Comments (0)

Here’s a roundup of some recent announcements in the world of flash memory:

Eye-Fi has introduced the Eye-Fi Pro ($149 suggested retail, currently available), a wireless SDHC memory card for digital cameras that is said to let users automatically upload images straight from their camera to their computer and the Web. It includes RAW image support and peer-to-peer connectivity for a direct connection between the camera and a computer; no router or Internet connection required, said the company.
 

Eye-Fi also said users can now select which photos or videos they want to wirelessly transfer from their camera to their computer or the Web by using the new Selective Transfer feat...Read More

May 18, 2009 | Link This | Email this | Comments (0)

PNY Technologies has launched a photo contest that ties into high school prom season.

The contest — titled “Oh’Snap! It’s the PNY Prom Photo Contest” — gives high school seniors the chance to upload their best prom photo to www.pny.com/ohsnap in a chance to win a $2,000 scholarship award and a PNY flash-memory product assortment valued at $250.

Photos will be judged based on the follo...Read More

May 6, 2009 | Link This | Email this | Comments (0)

The New York Times is running a story about Intel’s upcoming ad campaign and the challenges it has faced convincing people that “‘Intel Inside’ means something.” Intel wants to run the multimedia campaign for at least three years (according to the Times story), which in some cases could be viewed as an awfully long time for a company worried about being stale. It should work in Intel’s case, however, since most of the technologies they’re working on won’t be seen by the public in at least that long.  In any case, click the link to see one of the new TV spots (very funny).    

April 29, 2009 | Link This | Email this | Comments (0)

CTA Digital announced a few Wii accessories yesterday, including a skateboard, an aerobic step and a set of dumbbells.

For Tony Hawk wannabes, the skateboard (Wi-SKAB) attaches to a Wii Fit balance board with “heavy duty latches.” It can be used with a variety of Wii games, such as Skate It and Shaun White Snowboarding.

The 3-inch aerobic step (Wi-STE) is also designed to attach to the bottom a Wii Fit balance board. It can support up to 350 pounds, CTA Digital said.  

Finally, the dumbbells (Wi-DUM) can attach to a Wii remote or the Nunchuk. They weigh 1.7 pounds e...Read More