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Wal-Mart’s No. 1 In CE, For SomeJune 3, 2009Wal-Mart has finally achieved its goal of becoming the No. 1 destination for CE.
There is, however, a caveat: According to BIGresearch’s most recent Retail Ratings Report, covering the month of May, the discounter was only tops in electronics among households with incomes less than $50,000. Specifically, 28.7 percent of consumers in this income stratum who were surveyed cited Wally World as the go-to place for CE.
Best Buy came in second place for this segment, with a “consumer preference share” of 26.5 percent, down from 27 percent a year ago.
But the electronics chain, which has made a concerted effort through its customer centricity strategy to focus on its most profitable customers, still dominates the hearts and minds of most CE shoppers. According to the ratings report, Best Buy’s total preference share rose 4.2 points to 33.2 percent last month, outpacing all its rivals including Wal-Mart, which gained 3.9 points to 20.2 percent.
Trailing at a distant third was Amazon.com, up 1.3 points to 2.4 percent, while Sam’s Club was at the bottom of BIGresearch’s short list, with its preference share essentially flat at 1 percent.
Posted by Alan Wolf on June 3, 2009 | Comments (3) Industries: Electronics/Appliance Retailing
June 3, 2009
In response to: Wal-Mart’s No. 1 In CE, For Some Bill Matthies commented: I think the day when we don't need to qualify that Wal-Mart is only number 1 in in a demographic sub category is not far off.
June 4, 2009
In response to: Wal-Mart’s No. 1 In CE, For Some AlexAxe commented: Greatings, Onload of page my antivirus put alert, check pls.
June 10, 2009
In response to: Wal-Mart’s No. 1 In CE, For Some Alan B. commented: The better retailers will always be able to compete against Wal-Mart as long as they realize that price is only one factor in the purchase decision. Sometimes it is the most important factor, and in those cases Wal-Mart cannot be beat. But in many cases, price takes a backseat to service, knowledge, attention, confidence and relationship. It is for this reason that manufacturers and retailers need to work together in creating channel strategy that works for everyone.
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